MARKETING TRAINING AND CONSULTING

We have a wide capability in this area, from basic skills training, to coaching senior marketing executives, up to marketing strategy development and courses. Our Marketing capability is led by Alfons Ameel (see CV)

Marketing Training Curriculum

Areas we can help you include:

• Marketing Services Offer
• Marketing Audits
• Choosing and Briefing an Advertising Agency
• Choosing and Briefing a Media Agency
• Buying of Market Research
• Developing a Marketing Plan
• Developing a Product Plan
• Creating a Brand Strategy
• Creating a Marketing Strategy
• Marketing Training Curriculum

ask us about any of these areas

Marketing Training Curriculum

Objectives: create the opportunity for Marketing and other Professionals to update their knowledge on Marketing and become acquainted with Best Practice Approaches in Product Management, Brand Management, Marketing Planning & Strategy

Audience: Junior Executives who have just joined your company, High-Potentials you want to put on the fast track, Middle Managers who so far have had little exposure to Marketing, and finally Senior Managers who want to develop a holistic view on the company and want to update their Marketing knowledge

Proposed Curriculum:

• Step One: Marketing Essentials
  This two-day seminar covers the Key Marketing Concepts, how to Understand the Customer, the Fight for the Share of Mind and an introduction to Marketing Strategy
• Step Two: Product & Brand Management for Marketing Professionals
  This is a four-day seminar which covers the Fundamentals of the Product Management approach to Marketing Management (one and a half day), Financials for Marketing Professionals (two half days), and Integrated Marketing Communications and Brand Management (another one and a half day)
• Step Three: Strategic Marketing Management
  This three-day workshop covers the different types of Strategy, the Strategic Tools at your disposal, your Strategic Options, how to prepare a Strategic Marketing Plan, the role of New Product Development, the Strategic Marketing Plan & Budget, etc...